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Heineken begins new campaign as UCL returns

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  • Europe’s most prestigious club competition, the UEFA Champions League returned with mouth-watering fixtures like Atletico Madrid vs Liverpool, Chelsea vs Bayern, Real Madrid vs Manchester City, Dortmund vs PSG amongst a host of other scintillating encounters all across Europe.

Europe’s most prestigious club competition, the UEFA Champions League returned with mouth-watering fixtures like Atletico Madrid vs Liverpool, Chelsea vs Bayern, Real Madrid vs Manchester City, Dortmund vs PSG amongst a host of other scintillating encounters all across Europe.

Heineken, sponsors of the European sporting event, launched the “Better Together” campaign for this year’s edition.

Following up from last year’s Unmissable campaign, this year’s theme, “Better Together” is aimed at fostering conviviality and togetherness amongst football lovers, as Heineken continues to connect with fans through the UEFA Champions League.

Speaking on the campaign, the Portfolio Manager, International Premium Lager, Nigerian Breweries, Sarah Agha, said, “Heineken is once again excited to deliver the Better Together experience to lovers of the game. The Champions League is the most coveted trophy by top European teams and their fans. Heineken has provided a platform to create and share experiences as these teams and their supporters pave their way to European glory. We have exciting plans for our fans this year, and we can’t wait to get started.”

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